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It also pushed the collective team to practice what we preach so to speak in another one of our core values; Think Bigger. These kits helped our 68% attendance rate (given the average is between 20-40%) as attendees engaged on social through our swag kit campaign. I’m grateful to have been employed throughout the pandemic, and I’m looking forward to the ongoing recovery of this amazing industry!

It was exciting to share with a new audience especially on such an international stage.2022 was an amazing year, as it was the first time attendance numbers rivaled pre-pandemic levels. I am super happy that we were able to organize and host our WeAreDevelopers World Congress in Berlin so successfully. From India to Singapore to Denver, Chicago, Austin, Orlando to Paris, Munich, Amsterdam and many more, it was a challenge that none of us had executed before. In addition, the scope of the SKO program was executed across 16 global cities at the same time from both in-person and remote locations.

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We opted out of paying the 80K to actually have it published, but to me and our internal teams we knew it was big! With such a tight community it is hard to pick sessions and remove others – but it’s looking at the program as a whole and making decisions accordingly.With Nonprofit Summit hitting over 17K in registrations and Education Summit hitting over 10K – these were Guinness Book of World Record numbers for these industries. It really is all about the quality of content and not about the quantity of content. It’s a scary feeling – and I had to make some close calls even as I was about to board a plane to the event. For instance, I ran a biweekly event series with guest speakers ranging from the Chief People Officer at Zillow to the Global Diversity Officers at Google and American Express.

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  • This conference ranked #9 on the 51 Best Future of Work Conferences list.This conference was incredibly successful, attracting high-level executives at Fortune 500 companies and earning much more in revenue than the in-person conference.
  • Prior to the pandemic, our hosted event series consisted of in-person dinners and intimate happy hours.
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  • This is a fairly synonymous activity in the security industry, but adapting this for a developer audience and hosting it on our own for the first time was no small feat.

While we can’t share actual numbers, we’ve brought millions of users and event attendees to our platform. The energy levels at both were off the charts.Navigating in-person events in a post-covid world was our biggest challenge. The MarTech Summit SeriesAfter years of running virtual summits, cancellations, and postponements, we finally brought The MarTech Summit to locations we’ve been planning to for years.The number of attendees at the Summit and the on-site feedback that we received.Our biggest challenge was to move fast and adapt along the way. Both of my pride and joys last year was Education Summit and Nonprofit Summit that are our premier Salesforce.org events.We listened to our customers and brought content they really wanted.

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Huge growth for our company.Being able to pivot last minute to shift events from in-person to virtual is a humbling skill. However, after I started, our first virtual conference had 5x the number of attendees than the virtual webinar. For in-person, being extremely respectful of personal health and safety, putting myself in our audience’s shoes of what I’d expect, and ultimately keeping things small was highly effective.I started at this company 8 months ago with no events or field marketing department. My company’s first ever virtual conference, and first ever in-person event, amidst the pandemic.I was very intentional about making our virtual event as interactive as possible, since the in-person element was missing. I am proud that I was able to virtually deliver an engaging, inspiring conference when C-level attendees were used to networking in-person.

This allowed us to create more effective and engaging virtual events from the start and maximize our budget. In fact, I see us continuing with some of these virtual events even after we have resumed in-person ones. After the experience, we broke out into small groups, allowing people to network with peers and Cloudinary team members, who led discussions on relevant industry topics. Our hosted event series included about 8 virtual events across North America and EMEA markets.

They also allow me to engage people across a wider geographic region (all of Europe for example or across the US), which leads to cost-savings and unique and widened interactions for our attendees. But I plan to continue with digital and hybrid events, as well, for a number of reasons. Nothing beats in-person events, and I am excited to be moving forward with these in 2022. Another challenge was creating an event strategy against a backdrop of so much uncertainty.

I am proud we were able to pull off a high-quality event of this scale while managing 30 other events for the year. ImageCon was a success, in part, because we secured high-quality speakers and focused on providing true value to attendees by creating sessions to optimize their usage of the Cloudinary platform to improve their business. 1xBet has established itself as one of the leading online betting platforms across the globe, and its popularity in Thailand is a testament to its reliability and user-friendly features. At the same time, you may also consider the pursuing the service if you download 1xbet apk for android, but it doesn’t work. If your’lso are a new comer to the website otherwise a talented gambler, the newest application also offers a perfect sign on in order to rapidly allow you to get going. Discover straight website links to own installing the fresh application to the each other Android and apple’s ios devices, go to the section for the cellular software.

I led the planning and execution of i4cp’s 2021 Next Practices Now virtual conference, which was held annually at the Fairmont Scottsdale prior to the pandemic. We then spent a significant amount of time understanding the data both about who we need to target and why; as well as performance, demographic and engagement data from our 2019, 2020, and 2021 events. I led the complete reinvention of the SAP global events portfolio for both 2021 and in preparation for a return to in-person/hybrid models in 2022.We started with a complete understanding of our marketing and business priorities globally and within specific geographies. While we had the pleasure of working on some amazing client events, I’m proudest of our techsytalk GLOBAL event where we brought together 1,500 event professionals in an innovative virtual format with engaging round tables, case studies, hack sessions and more.2021 really gave us the opportunity to try new ways of engaging audiences before, during and after so we were able to extend the lifecycle of our events and really make an impact! The conference delivered in numbers, content, programming, and production.Our success was tracked based on a set of key metrics and KPIs, but the ones in particular that stand out are our registration goal and developer audience engagement; mainly centered around hosting Snyk’s first ever Capture the Flag competition for our developer audience.

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Salesforce+ also creates a bridge for in-person attendees to come back and continue their journey into new experiences like original series, jumping off points to learning and an entryway into our permanent communities in Slack.Also, it doesn’t hurt that we were the first Brand experience platform that married a B2B Streaming service and a virtual events platform seamlessly, with more content types to come! Imagine DigitalCollaboration of great partners internally and externally but ultimately great content is what makes any digital event stand out and be successful.18,000 unique visitors, 100k page views, 19,000 registrantsDetermining creative ways to engage with attendees virtually and create a meaningful event that isn’t like all the other virtual events going on at the same time. My team has successfully continued producing virtual events and programs, which continues to be our organization’s number one lead generator.We started our webinars, roundtables, and podcasts during COVID and have continued refining and improving the processes.Our webinar retention continues to trend above the industry benchmark.The rising costs across the event and meeting industry. Continuing to reinvent your strategy and approach to virtual events has been a constant challenge since covid began and 2021 was no different. More on this later.Even though it cost me time (and still getting all marketing channels firing), I took a few weeks to gather a lot of data on these conferences (previous attendees, what prospects would look like pre- and post-COVID) and established my plans, 1P lists (previous conference attendees and behavioral-based SHRM prospects, 2P rented lists, and 3P Lookalike lists from list brokers mirroring our previous attendees and prospects). It respects user behavior of short content available over longer periods of times rather than myopically spending all the energy to maximize time-on-platform for a short amount of time.It caters to top and bottom funnel marketing tactics using progressive gating strategies while marrying the grittiness and authentic event content that makes event content unique.

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I made the decision from the onset of the year to plan for virtual events, given our small team and resources. In both cases, we had to figure out how to take what are historically in-person events and translate them into engaging virtual experiences with a team of just two in-house event marketers, counting myself. Now you learn how to bet on the brand new 1xBet app, you could potentially mention the various sporting events and betting possibilities inside the India. After registering on the platform with your email address or phone number, you can start betting on a wide range of events. In the last 2 years, we’ve had to pivot this event to virtual and with that challenge, we’ve learned to focus our content development on the utmost relevant topics and trends that our clients care about.

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Keeping the team going and adding a new sense of belonging has been one of the toughest challenges. A lot of us picked this line of work for the people that get to experience what has been created as well 1xbet registration as the people we get to see onsite work their magic. The one virtual webinar that was spun up before I was on the team had decent attendance for the company size.