This can tell you what type of content works best and when your audience is online. Remember, customers often expect near-immediate answers on social media. Immediate response is now considered a baseline expectation. If you find it challenging to keep up, consider using features like saved replies or chat automation as mentioned earlier. After that, your Page’s direct link will be facebook.com/YourUsername.
Step 1: Choose (or create) a personal Facebook profile
It’s often best to invite friends who genuinely might be interested in your business or will support you, rather than spamming everyone. A brand-new Page with no content looks empty and unprofessional. When your Page is new, you can manage it just fine from the Facebook interface.
- The more activity, the better the Page will start to populate on people’s feeds.
- Don’t shy away from using Facebook Live or posting videos.
- We connected with dozens of social marketers for their top tips to evolve your Facebook Business Page strategy.
The cover photo is the large banner image stretching across the top of your Page. It’s your canvas to showcase something eye-catching about your business. Facebook will prompt you to add more details like images and contact info before your Page is ready for the public. Most companies and brands will choose Business or Brand.
There’s no cap on followers, making it perfect for reaching audiences at scale. Facebook offers various customization options to personalize your page. You can change the layout, add tabs, and choose a custom URL to make your page stand out. Your “About” section is an opportunity to introduce your page and provide more information about your brand or cause. Write a clear and concise description that highlights your unique value proposition and what sets you apart from others.
Step 5: How to Add Business Details to Your Facebook Page
After that, you can measure results and iterate your campaigns. While these tips mostly focus on community-building, Facebook’s live tools can also drive sales. Think of your Facebook page as an online presence that connects your brand with current and potential customers.
Click on Create Post on your Page (you can usually find the post composer on the Home tab of your Page). Craft a first post that introduces your Page or provides value to visitors. Enter the person’s name or email (they must have a Facebook account) and assign a role from the dropdown. Decide how you want to receive notifications for Page activity. By default, if you’re the Page admin, Facebook can notify you (within Facebook and/or via email) about new King Johnnie Casino Online messages, comments, reviews, etc.
On the left, you fill in your Page details, and on the right you see how it’ll look to visitors. Your personal profile information won’t be visible on the Page, and you can designate others to help manage it later. You must have a Facebook account to create and manage a Page. Pages aren’t standalone (they’re always created by a profile). Facebook had about 2.7 billion monthly users in early 2024, and by late 2025 it’s around 3.07 billion. This massive user base means your Page can significantly boost your online visibility and customer engagement.
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And if you already have one, you can make it even better with tips we’ve sourced from social media experts. The profile photo should be your logo, while the cover photo should be branded and give the followers a CTA. For businesses with high message volume, using automation tools to handle common questions instantly can be a game-changer. Use these insights to refine your content strategy over time. For example, you might find that your video posts get more shares, or that posts in the evening get better engagement. Facebook provides analytics on your posts’ reach, engagement, your follower growth, etc.
For both options, you’ll be prompted to share your password one more time. Here’s where you tell people how to reach you more directly. For category, type a word or two that describes your business and Facebook will suggest some options. For your page name, use your business name or the name people are most likely to search for when trying to find your business. …so that you don’t have to worry about it and you can just focus on your business, we do that for small businesses every single day.
